An effective CRM system is key to enrollment operations in the non-traditional higher education space. At Barker Education Educational Services Team we take data integrity seriously and we recognize that our CRM system is crucial to our enrollment success. We have developed an expert understanding of key enrollment metrics and the reports necessary to track them via CRM. BEST has also devoted significant effort to CRM customization in order to develop a finished product that improves and enhances our admissions and retention efforts.
During our first four years of operation, we evaluated several CRM systems and ultimately we decided that Salesforce.com is the right solution for our business. Though Salesforce.com is one of the most expensive CRM solutions in the marketplace, it has proven itself to be a nimble product that responds to our changing needs in real time. We are a rapidly evolving business and the scalability that Salesforce.com provides has been an important part of our growth.
Barker Education has helped multiple college clients to implement and customize CRM systems for the purpose of supporting enrollment. While working with our clients, we leverage our enrollment background to help them identify key metrics and we then design a system to track them. Our clients have enjoyed increased productivity and efficiency and decreased cost per acquisition as a result of our CRM consultation, implementation and customization services. If your institution is looking to implement an effective and responsive CRM, contact us to learn more about how Barker Education can be of service.