BEST manages pay per click (PPC) advertising campaigns for several client colleges. Our skilled team uses a variety of proven strategies, testing methodologies and landing page variations to generate high quality leads. Our philosophy is that there is no better traffic than the traffic that we can drive and control. We have successfully helped several client schools to initiate or refine a paid search campaign and begin successfully generate high quality inquiries while achieving an acceptable cost per lead. If pay per click advertising is not part of your media mix, or if you are not satisfied with your PPC performance, contact the BEST team and we will be happy to help you develop or refine a plan for success.